Rebranding of the product portfolio

Breaking News! What is found in the public domain:

Following the transfer of the industrial coatings division from Sika to Sherwin-Williams, it has become necessary to rename the entire product range.

Changes to the product names in the Sherwin-Williams naming system do not affect the formulation of the coatings.
Therefore, the products will continue to be manufactured from the same raw materials, using the same recipes and manufacturing process, with the expected quality and with the same specifications that have been known since.
Important information on the rebranding of the range of products acquired from Sika
Changing product names:
In addition to separating from the corporate identity (logo, corporate design) of Sika AG, products on the market will receive new names in accordance with Sherwin-Williams’ recommendations.
It is very important to change brand names such as “SikaCor” or “Sika Unitherm” that contain the Sika trademark. In order to rename the products according to certain Sherwin-Williams Protective & Marine recommendations, the company decided to change only the brand name.
Subsequent product features or the digital product name remain largely the same. This means that the recognizability of the range is guaranteed and the structure is clear as Sherwin-Williams continues to bring new and exciting technologies to the market.

    • Examples:

   

The new guide presents all old and new product names in a clear list. Available as an information brochure or overview booklet.